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The new BlackBerry has a physical keyboard and will arrive in April


The new BlackBerry KEYone smartphone, unveiled Saturday, is the first smartphone to carry the brand that doesn't come from BlackBerry.

It will go on sale globally in April, said Nicolas Zibell, CEO of TCL Communication, the phone's manufacturer and license of the brand, at a launch event in Barcelona on the eve of Mobile World Congress.

Like the Blackberries of old, the KEYone has a physical keyboard with raised keys. A neat twist is that it also acts as a touchpad of sorts, and each letter can be used as a shortcut, with a short or long key press, for 52 shortcuts in all.
"Imagine, F for Facebook or U for Uber," said Logan Bell, senior product manager for BlackBerry Mobile.

With BlackBerry the company focused tightly on the enterprise since CEO John Chen took over, TCL is hoping to use the KEYone to reposition the smartphone brand as something not just for the enterprise, but also enterprising consumers.
"It's designed for more than just enterprises: It's for professional consumers, achievers, people looking for something different," said Bell.


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