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Amazon has lowered the minimum required for free two-day US shipping to $35


A year ago, Amazon raised its free two day shipping minimum to $49 for non-Prime members. This weekend, the company decided to drop the price back down to $35. That threshold applies to shoppers who are not Prime members, and the minimum for free shipping on books remains $25.
While Prime users already get free shipping on their orders, non-members now only have to spend $35 at a minimum in order to get free shipping on eligible items. The minimum order for books has remained the same at $25.

Amazon appears to be working to compete with traditional retailers looking to muscle their way into the online retail space. Last month, Walmart introduced free two day shipping on orders $35 and over, while Best Buy introduced its own $35, two day free shipping for its members last July.
It's all part of an apparent battle for online shoppers who have yet to join Prime. An estimated 44 percent of US households subscribe to Prime, making them far more likely to shop regularly with Amazon.
Amazon raised the minimum amount for free shipping a year ago to $49 from $35. It upped the price to $35 from $25 in 2013.

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