With nearly 150 million impressions and a reach of 28.2 million on Twitter on February 16 , Momentum Jharkhand took the social media by storm. Momentum Jharkhand trended continuously for almost 7 hours on the inaugural day of the summit, which is unheard of even in trending campaigns in celebrity business, say experts from Ernst & Young India. #MomentumJharkhand at one point even trended over TED Talks with Shahrukh Khan. Impressions on Twitter are the number of times your tweet is seen, while reach is the sum of all users mentioning your handle added to the sum of their followers. Momentum Jharkhand trended on Twitter from 10.30am to 8pm on February 16 , breaking all records set by major investment summits, including Vibrant Gujarat, said officials from Ernst & Young India. "The campaign received a tremendous response and also the support of the Union government . Tweets from the PMO and Union ministers added to the response," said Amit Batra fr...