Flipkart and Microsoft forge cloud partnership to expand e-commerce in India

Microsoft Corp. and Flipkart, India’s leading marketplace, on Monday announced a strategic partnership to provide consumers in India with the best online shopping service. As a first step in the broad collaboration between the two companies, Flipkart will adopt Microsoft Azure as its exclusive public cloud platform. Microsoft CEO Satya Nadella and Flipkart Group CEO and co-founder Binny Bansal announced the news at an event in Bangalore. As a first step in this collaboration between the two companies, Flipkart will adopt Microsoft Azure as its exclusive public cloud platform.

Nadella noted that Microsoft aims to empower every Indian organization with technology, and the key to this would be by forging partnerships with companies like Flipkart. He said,

"At Microsoft, we aim to empower every Indian and every Indian organization with technology, and key to this is forging strategic partnerships with innovative companies like Flipkart," Nadella said. "Combining Microsoft's cloud platform and AI capabilities with Flipkart's existing services and data assets will enable Flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences."

Binny Bansal, Group CEO and co-founder, Flipkart, said that Flipkart, currently in its tenth year of existence is committed to the vision of transforming commerce in India through technology. He added,

"Flipkart has always been committed to its vision of transforming commerce in India through technology," Bansal said. "Given Microsoft’s strong reputation in cloud computing, coupled with scale and reliability, this partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers."

Flipkart then had relatively glitch-free Big Billion Day sales in the subsequent years. Now, rather than continuing investing in its own infrastructure, Flipkart seems to have partnered with an enemy of its enemy, Microsoft, by taking its business to Microsoft Azure.

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